Fresh fruit pioneers in Indonesia Great Giant Foods has been interested in the plunge into the world of electronic commerce to see the retail share that was going to fall.
JAKARTA (infolog): Supply Chain Director of PT Great Giant Pineapple Mufroni Fasisal Risha said the company is very interested in the changing patterns of society today although handling fresh fruit has its own difficulties.
“The challenge of e-commerce fresh fruit is our product is maintained,” he told Bisnis.com in Jakarta on Wednesday (7/3/2018) as quoted as saying.
Roni explained the company should ensure the quality of fresh fruit to consumers should be the same as conventional retail stores.
This means that supporting transport must meet qualifications such as a cooler. Not only that, the price is also competitive.
“So we will talk to the Coordinating Minister for Economic Affairs,” he said.
Roni added that he was exploring with the marketplace and logistics service providers to meet the specifications needed to deliver fresh fruit.
Hopefully this discussion can be completed and implemented this year.
Meanwhile, Roni believes there is no special investment if the company plunged into the world of e-commerce because it only requires cooperation with third parties. (ac)