To accommodate the needs of fast moving consumer goods (FMCG) users, Bukalapak launched the Unilever Indonesia Official Store targeting users of products from leading brands, Unilever Indonesia so they can get various Unilever products in Bukalapak, especially for body care products, facial care, household needs, food, drinks, children and infant needs and the needs of men.
JAKARTA (infolog): Associate Vice President of Brand Bukalapak, Ari K. Wibowo said FMCG products are the daily necessities of Indonesian people.
“Bukalapak users can buy their daily necessities online at Bukalapak at the best price without bothering to visit offline stores,” he told Solotrust.com on Tuesday (10/07/2018) quoted as saying.
A total of 29 brands from Unilever Indonesia products are available at the official store. Namely Ax, Bango, Buavita, Cif, Citra, Clear, Close Up, Domestos, Dove, Fair & Lovely, Lifebuoy, Lipton, Lux, Molto, Pepsodent, Pond’s, Fijian Hijab, Rexona, Rinso, Royco, Sariwangi, Sunlight, Sunsilk , Super Pell, TRESemme, Vaseline, Vixal, Wipol and Zwitsal.
To attract consumers, it provides some special and exclusive promo which is valid from 9 to 22 July 2018. Among other free togkir up to Rp 30 thousand for a minimum purchase of products worth Rp 100 thousand in Official Store Unilever Indonesia, using logistics partners JNE and J & T with UNILEVERFREE promo codes on all platforms. This promo can be used up to twice in the period.
In the period of July 23 to August 9, 2018, Bukalapak users who make transactions of at least Rp 125 thousand in Official Store Unilever Indonesia will get a discount of Rp 25 thousand. Users can use UNILEVER25 voucher codes on all platforms and a maximum of twice in the period.
In addition, from 9 July to 9 August 2018 Bukalapak users can also enjoy special discounts. Direct price discount up to 35% in this official store.
Head of eCommerce Unilever Indonesia, Hira Triadi said convenience and practicality is the reason why consumers choose to shop through e-commerce. It underlies Unilever’s partnership with many e-commerce channels, including Bukalapak.
Through this partnership, he hopes Unilever is able to reach more consumers looking to spend on daily needs.
“We want to ensure that our products will be available in a variety of channels that they choose either offline or online,” he explained. (rum/ac)